Episodes
S3E14 – The Importance of Product Marketing for Software Companies with Tamara Bizyuk
Jesse and Tamara discuss the importance of product marketing for software companies and how to find your TRUE target audience.
S3E13 – The Importance of Good Design in E-commerce with Lauren Schwartz
Are you looking to improve your branding and marketing strategies? Do you want to know how good design can make a difference in your e-commerce business? Yes? Click here!
S3E12 – Marketing Challenges in the Beer Industry – with Jeremy Storton
Host of Good Beer Matters Podcast, Jeremy Storton and Jesse talk about the marketing challenges in the beer industry and what it takes to start a brewery.
S3E11: YouTube Ads for SMBs with Marcus Svedin
Marcus shares the value and fundamentals of YouTube Advertising for small to medium size businesses and how to sep up a campaign form A to Z.
S3E10 – Demand Gen: How to Scale Up with Less in 2023 with Paul Slack
Paul Slack, CEO of Vende Digital, shares how to scale up demand gen in a questionable economy with less resources. Plus, how the modern B2B buyer has changed.
S3E9 – Branding Insights with Suran Ravi
Branding Director Suran Ravi, shares how brands struggle with consumer engagement and provides examples of brands that do it well. Plus, branding in the metaverse and some great insight for emerging marketers.
S3E8 – The Evolution of Copywriting with Alan Tarr
Alan has spent over 35 years writing copy for large international corporations to small businesses. In this episode, we talk about the history of copy writing and the impact of good content.
S3E7 – CMO Marketing Draft: Jesse vs Kirill
Jesse and Kirill compete in a CMO Marketing Channel Draft. May the best marketing guy win…
S3E6 – Growing a Business with Podcasting by Ryan Burklo
Ryan Burklo is a financial advisor and the host of the Beer and Money podcast. In this episode, Ryan shares how he uses podcasting to help grow his business and personal brand.
S3E5 Cofounder Dmitry Popov of Tomi.ai
Cofounder of Tomi.ai, Dmitry Popov talks about how sales and marketing live and die together. Plus, modern marketing data tracking metrics and how AI can measure lead scoring.
S3E4 – Mason Cosby Host Of The Marketing Ladder Podcast
Jesse meet’s with marketing leader Mason Cosby and talks about content marketing strategies, tips on growing a LinkedIn audience, and growing a successful podcast.
S3E3 – Founder / Marketer with Tiger Safarov of Zen Supplies
Tiger Safarov shares how he found a need in the dental industry and created a niche product from Zen Supplies. Plus, his unique hustle tactics and how his own content marketing strategy grew the brand.
S3E2 The Road to Digital Marketing Entrepreneurship with Chris Roche
Chris Roche is marketing and demand generation consultant. He is the owner of Catalyst Consulting and recently launched “The Independent Marketer”, a course that shows how digital marketers can generate their own income.
S3E1 – Marketing Layoffs: Why Marketers Are First To Go?
Cohost Kirill Kniavez is back! In this episode, Jesse and Kirill talk about layoffs in the 2022 recession and why marketers are first to go. Plus, their personal stories on experiences with layoffs.
S2E7 Creating and Capturing Demand with Michael Shearer
Michael Shearer shares his thoughts on current marketing and demand generation trends and marketing technology. Plus, the difference between creating and capturing demand and why its important to do both.
S2E6 – Demand Generation in Saas with Jonathon Bland
Jonathon Bland shares the reality of demand generation in the Saas and start-up environment. Plus, what ABM really is and why lead generation is not demand generation.
S2E5 – Marketing in the Brew Industry with Kelly Hieronymus from West Sixth Brewing
Whats it like to be a marketer in the beer industry? Plus, the marketing tactics that work and the challenges of working in the craft beer space. All this and more in this special episode with Kelly Hieronymus from West Sixth Brewing.
S2E4 – Social Media Marketing for Ecommerce with Colby Flood
Colby shares his unique and inspirational story about overcoming addiction, becoming a digital marketer, and starting his own agency. Plus, he shares his playbook on social media marketing and Facebook advertising for ecommerce businesses.
S2E3 – Ecommerce Marketing & Websites with Alex Schupp
Alex is an ecommerce marketing expert and the founder of marketing agency Denver Crowd. In this episode, we discuss what its like to grow an agency and how to create, promote, and market and ecommerce website and business.
S2E2 – Women in Marketing & Technology with Kristin Foster
We get real with Kristin as we discuss what its really like for women in marketing and technology. Marketing leader – Kristin Foster shares her experiences with working in agency and software industries. Plus, the benefits of women’s groups and what its like to train as an endurance athlete.
S2E1 – Tim Ash Unleashes our Primal Brains
We start season 2 off right with an interview with international speaker and best selling author Tim Ash. We talk about marketing and why its important to focus on the human brain, instead of relying on technology.
Episode 010 – Marketing Leadership, Are Job Titles Real? And Why are Recruiters Like This?
Kirill shares tips on marketing leadership and how to get a team buy in on goals and objectives. Jesse rants about inconsistent job titles. Plus, a passionate rant on job recruiters during his journey while exploring new job opportunities.
Episode 009 – The Truth About SEO, Building & Running a Marketing Agency with Alexander Vere Nicoll
Jesse and Kirill meet with Alex Vere Nicoll as he shares his unique story with building and running a SEO marketing agency all while traveling the world in over 70 countries. Plus, a discussion on the truth of SEO agencies, the alcohol branding industry, and a rant on social media.
Episode 008 – Personal Branding & LinkedIn Best Practices with Sam Swirsky
Jesse and Kirill discuss personal branding and best practices on LinkedIn with special guest Sam Swirsky. Plus, an awesome rant with “Good Marketing vs Bad Marketing” by Kirill.
Episode 007 – Case Studies, Transparent Pricing & DMs on LinkedIn
Jesse and Kirill discuss the challenges of generating case studies, then debate transparency pricing in B2B, plus how Jesse deals with DMs on LinkedIn.
Episode 006 – Emerging Marketing Professionals & Getting Hired (Part 2)
This is a special episode dedicated to the emerging marketer – part 2.
Jesse and Kirill talk about the challenges of starting a career in marketing and how an entry level candidate can land that first job – over a cold beer. Again…
Episode 005 – Emerging Marketing Professionals & Getting Hired (Part 1)
This is a special episode dedicated to the emerging marketer – part 1.
Jesse and Kirill talk about the challenges of starting a career in marketing and how an entry level candidate can land that first job – over a cold beer.
Episode 004 – Beer Jingles, Branding vs Demand Generation, Growth Hacking + Marketing Erections
Join Jesse and Kirill as we chat about beer jingle advertising, branding vs demand generations, growth hackers & marketing erections, and a poll on how marketers started their first job.
Episode 003 – Advertising, Marketing, Sales – WTF is the Difference? And LinkedIn Promotional DMs
Jesse and Kirill get after it today by passionately describing the difference between Advertising, Marketing, and Sales. Plus, they share some recent nightmare promotional DMs on LinkedIN. Last, how an emerging marketer should use LinkedIn?
Episode 002 – Agency vs Client Side Marketing & Social Media Sucks
In this episode Jesse and Kirill discuss pros and cons of agency vs client side marketing, why social media sucks, and does a young professional need a marketing degree?