S3E12 – Marketing Challenges in the Beer Industry – with Jeremy Storton

Jesse gets a lesson on the beer industry with the host of the Good Beer Matters Podcast, Jeremy Storton.

In this episode, Jeremy shares his knowledge with beer and a branding story about Czechvar and Budweiser. Further, Jesse and Jeremy share the challenges with growing a brewing company and what it takes to grow.

All this and more as they talk about beer and marketing, while drinking beer.

Beer:

• Original Czech Lager by Czechvar
• Black Butte Non Alcoholic by Deschutes Brewery 

Core Discussions:

• The Story of Czechvar vs Budweiser
• Bottles vs Cans – Branding, Logistics, and Storage
• Growing Pains in the Beer Industry
  • Increasing Competition and Commoditization
  • Distracted Consumers and Less Brand Loyalty
  • Restaurant – Brewery Challenges
  • How to Create a Standout Experience

Emerging Professional Segment:

• How to get started in the beer industry?