About the Pod
About?
Brands and Brews is crisp and refreshing unprofessional podcast for marketing professionals. Hosts Jesse McFarland and Kirill Kniazev discuss a variety of marketing related topics over drinking a beer or two.
Audience?
The shows is for anyone interested in marketing as a profession or business owner. Or, anyone who enjoys marketing podcasts but is sick of stiff and promotional content. Brands and Brews is not an agency – they’re not going to sell you a marketing service or product!
Who?
Jesse McFarland and Kirill Kniazev have over 25 years of combined experience in marketing. Including major brands, agencies, SaaS, and product.

Jesse McFarland
Marketing Leader | Podcast Host
Jesse has over 15 years of agency, product, and client-side marketing experience. Currently, he is a an entrepreneur as a marketing consultant and started a digital marketing agency SpearPoint Marketing LLC. Plus, he is very active on LinkedIn and tries inspire others who are going through layoffs.
Favorite Markets:
Agency
Healthcare
Legal
Saas
Media
Types of Marketing:
Advertising
SEO
Lead Engagement
Automation
Analytics
Favorite Breweries:
Coors
Great Divide
Ska Brewing

Kirill Kniazev
Marketing Leader | Podcast Host
Kirill has close to 20 years of client-side marketing experience, primary in high-growth and start-up environments – in B2B and B2C. Kirill is a proven leader in SaaS marketing and demand generation. He is an excellent writer and very active with mentoring young marketing professionals.
Favorite Markets:
Saas
Construction
Real Estate
Agency
Education
Types of Marketing:
Content Marketing
Business Development
Branding
Automation
Analytics
Favorite Breweries:
Comrade Brewing Company
Living The Dream Brewing Company
Eddyline Brewing
Some of our guests:
S5E2 – Beyond LinkedIn: Using Ghostwriting and Outreach to Grow Your Influence
S5E1 – Journey of a Young Agency Owner
S4E4 – Website Conversions with Marty Greif
S4E3 – AI SEO in 2024 with Tom Winter
S4E2 – The Evolution of Marketing Education with Laurel Land
S4E1 – B2B vs B2C Marketing with Jesse & Kirill
Affiliate Marketing in the B2B Space: Tips and Insights – with Dustin Howes
S3E17 – SEO & Content AI Tools w/ Tom Winter from SEOwind
S3E16 – Growth Strategies to Build Brand & Create Demand with Andrew Bolis
S3E15 – Scaling Your Coaching or Consulting Business with Jessica Yarbrough
S3E14 – The Importance of Product Marketing for Software Companies with Tamara Bizyuk
S3E13 – The Importance of Good Design in E-commerce with Lauren Schwartz
S3E12 – Marketing Challenges in the Beer Industry – with Jeremy Storton
S3E11: YouTube Ads for SMBs with Marcus Svedin