In this episode, Jesse McFarland interviews Tom Winter, co-founder of SEOwind, about the intersection of SEO and AI. Tom shares his journey from being skeptical of AI to realizing its potential in enhancing content creation. He emphasizes the importance of feeding AI with knowledge and working in partnership with it to achieve optimal results. Tom also discusses the impact of AI on SEO and how it can be used to amplify human skills rather than replace them. He shares insights from a 30-day challenge where his team posted 100 AI-generated articles and saw significant improvements in clicks and impressions. Tom concludes by highlighting the need for a human touch in AI-generated content to ensure its value and relevance.
SERIAL ENTREPRENEUR | FOUNDER
Tom Winter is a serial entrepreneur and the co-founder of SEOwind, a tool that helps copywriters create comprehensive briefs for articles based on data and AI. With a background in SEO and a passion for leveraging AI to improve content creation, Tom is dedicated to bridging the gap between SEO experts and copywriters.