S3E10 – Demand Gen: How to Scale Up with Less in 2023 with Paul Slack

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In this episode, Jesse meets with the CEO of Vende Digital, Paul Slack. Paul is a serial entrepreneur with 20+ years of digital marketing experience and has written two books. 

In this episode we talk about demand generation and what a successful campaign looks like in 2023. This and more as they talk about marketing while drinking beer.  


Demand Gen Discussions:

  • Warm Up – What is Demand Generation
  • How to stop chasing shiny objects
  • How to scale up in 2023
  • The Modern B2B Buyer
    • How the buyer/consumer has changed

Emerging Marketer:

  • Advice to young marketing professionals looking to get hired:
    • Be a problem solver
    • Hone your craft
Paul Slack on the Brands and Brews Marketing Podcast

Paul Slack


Paul Slack is a marketing and demand generation leader with over 20 years of experience. He is the CEO of Vende Digital, author of two books, and the leader of the Demand Gen Jam Sessions group. 

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