In this episode of the Brands and Brews Marketing Podcast, Jesse McFarland sits down with Ger Flanagan, founder of Acquired Digital — a LinkedIn ghostwriting and outreach agency helping other agency owners sign more clients. Ger shares how he went from being a sports journalist on the West Coast of Ireland to building a marketing business rooted in personal branding, strategic outreach, and real human connection.
They dive into the truth about LinkedIn ghostwriting, how to run outreach that doesn’t suck, and the mistakes most people make when trying to grow their influence online. Plus, Ger gives a quick lesson on how to properly pour a can of Guinness. Whether you’re a marketer, agency owner, or just someone trying to show up more intentionally online — this one’s worth a listen.
Rapid Fire Questions:
GHOST WRITER | FOUNDER OF ACQUIRED DIGITAL
Ger Flanagan is the founder of Acquired Digital. They are a LinkedIn Ghostwriting and Lead-Generation service who specialises in helping agency owners sign clients through LinkedIn. Former sports journalist from the West Coast of Ireland, turned digital marketer. Big sports fan (Gaelic Footballer) and a proud Dad.
