S4E1 – B2B vs B2C Marketing with Jesse & Kirill

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In this podcast episode on the Brands and Brews Marketing Podcast, Jesse and Grill explore the intricacies of B2B and B2C marketing, sharing their personal experiences and strategies. Jesse highlights the importance of email marketing and guerrilla tactics in B2B, while Grill discusses the significance of local SEO and brand awareness in B2C. They also delve into the role of social media and the challenges of proving its effectiveness. The conversation touches on the use of AI tools like ChatGPT, emphasizing the need for human expertise. The episode concludes with the hosts promoting their podcast and expressing surprise at their growing listener base.

Timestamp Summary
0:00:00 Introduction and The beer can opener
06:07 B2B and B2C marketing
14:49 Challenges in B2B marketing
19:27 Thought leadership in B2B
22:39 B2B Marketing challenges
24:22 B2C Marketing challenges
30:23 Social Media and Brand Awareness
36:43 SEO Challenges and Outreach 
42:03 AI and Marketing
45:54 Conclusion


In the latest episode of the Brands and Brews Marketing Podcast, hosts Jesse and Kirill dive deep into the intricacies of B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing. Their conversation is rich with personal experiences, expert insights, and actionable advice that can help marketers navigate the ever-evolving landscape of digital marketing. This blog post will break down the key themes and tips discussed in the episode, providing a comprehensive guide for marketers looking to enhance their strategies in both B2B and B2C domains.

Understanding the Differences and Similarities Between B2B and B2C Marketing

B2B Marketing: Jesse’s Perspective

Jesse brings a wealth of experience in B2B marketing, emphasizing the importance of creativity and strategic thinking. Here are some of the key points he highlights:

  • Guerrilla Warfare Tactics: In the competitive B2B landscape, finding unique and unconventional ways to reach potential clients can set you apart. Jesse suggests leveraging guerrilla marketing tactics to create memorable and impactful campaigns.
  • Email Marketing Dominance: Despite the rise of various digital marketing channels, email marketing remains a cornerstone in B2B marketing. Jesse underscores the importance of crafting personalized and value-driven email campaigns to nurture leads and build relationships.
  • Evolving Creativity: B2B marketing is no longer just about dry, informational content. Jesse encourages marketers to infuse creativity into their campaigns, using storytelling and engaging visuals to capture the attention of decision-makers.

B2C Marketing: Kirill’s Perspective

Kirill, on the other hand, shares his insights from working with B2C clients, including law firms, e-commerce businesses, and gym owners. His key points include:

  • Local SEO for Fitness Businesses: For businesses in the fitness industry, local SEO is crucial. Kirill emphasizes the importance of optimizing for local search to attract nearby customers and drive foot traffic to physical locations.
  • Shorter Sales Cycle: One of the advantages of B2C marketing is the typically shorter sales cycle. Kirill advises marketers to focus on creating compelling offers and calls-to-action that encourage quick conversions.
  • Brand Awareness: Building brand awareness is a primary goal in B2C marketing. Kirill highlights the need for consistent and engaging content across various channels to keep the brand top-of-mind for consumers.

The Role of Social Media in B2B and B2C Marketing

Social media is a powerful tool in both B2B and B2C marketing, but the strategies and goals can differ significantly.

Social Media for B2B Marketing

  • Lead Generation: Jesse discusses the nuances of using social media for lead generation in B2B marketing. Platforms like LinkedIn are particularly effective for reaching decision-makers and industry professionals. Jesse recommends sharing thought leadership content and engaging in industry-specific groups to build credibility and generate leads.
  • Proving Effectiveness: One of the challenges in B2B social media marketing is proving its effectiveness. Jesse notes that different platforms may yield different metrics, making it essential to track and analyze performance data to demonstrate ROI.

Social Media for B2C Marketing

  • Brand Awareness: In B2C marketing, social media is often used to build brand awareness and engage with consumers. Kirill suggests creating visually appealing and shareable content that resonates with the target audience.
  • Engagement and Community Building: Social media platforms like Instagram and Facebook are ideal for building a community around your brand. Kirill advises marketers to actively engage with followers, respond to comments, and create interactive content such as polls and live videos.

The Impact of AI on Marketing Strategies

The conversation takes an interesting turn as Jesse and Kirill discuss the use of AI tools like ChatGPT in marketing. While AI offers numerous benefits, they also express concerns about its potential drawbacks.

Benefits of AI in Marketing

  • Efficiency and Scalability: AI tools can automate repetitive tasks, allowing marketers to focus on more strategic activities. Jesse highlights the efficiency gains from using AI for tasks like content generation and data analysis.
  • Personalization: AI can help deliver personalized experiences at scale. Kirill points out that AI-driven tools can analyze customer data to create tailored content and recommendations, enhancing the customer experience.

Concerns About AI in Marketing

  • Misleading Content: One of the primary concerns is the potential for AI-generated content to be misleading. Jesse and Kirill stress the importance of human oversight to ensure the accuracy and authenticity of marketing messages.
  • Building Trust and Credibility: While AI can assist in content creation, Jesse and Kirill agree that human expertise and experience are crucial for building trust and credibility. They caution against relying solely on AI and emphasize the need for a balanced approach.

Actionable Tips for Marketers

Based on the insights shared by Jesse and Kirill, here are some actionable tips for marketers in both B2B and B2C spaces:

For B2B Marketers

  • Leverage Email Marketing: Focus on creating personalized and value-driven email campaigns. Use segmentation to target specific audiences and track performance metrics to optimize your strategy.
  • Embrace Creativity: Don’t be afraid to infuse creativity into your B2B campaigns. Use storytelling, engaging visuals, and interactive content to capture the attention of decision-makers.
  • Utilize LinkedIn: Take advantage of LinkedIn for lead generation and thought leadership. Share industry insights, participate in relevant groups, and engage with your network to build credibility.

For B2C Marketers

  • Optimize for Local SEO: If you have a physical location, prioritize local SEO to attract nearby customers. Ensure your business is listed on Google My Business and other local directories.
  • Focus on Brand Awareness: Consistently create and share engaging content across social media platforms to build brand awareness. Use a mix of visuals, videos, and interactive content to keep your audience engaged.
  • Engage with Your Community: Actively engage with your followers on social media. Respond to comments, create interactive content, and foster a sense of community around your brand.

For All Marketers

  • Balance AI and Human Expertise: While AI can enhance efficiency and personalization, it’s essential to maintain human oversight. Ensure that AI-generated content is accurate and authentic, and leverage human expertise to build trust and credibility.
  • Track and Analyze Performance: Regardless of your marketing strategy, tracking and analyzing performance data is crucial. Use analytics tools to measure the effectiveness of your campaigns and make data-driven decisions.


The conversation between Jesse and Kirill on the “Brains of Brewers” marketing podcast offers valuable insights into the complexities of B2B and B2C marketing. By understanding the differences and similarities between these domains, leveraging social media effectively, and balancing AI with human expertise, marketers can navigate the evolving landscape and drive success in their campaigns.

As Jesse and Kirill wrap up their discussion, they encourage listeners to follow their podcast on Spotify and engage with them on social media. Their enthusiasm and passion for marketing are evident, making this episode a must-listen for anyone looking to enhance their marketing strategies.

Don’t forget to like, subscribe, and share this post to help spread these valuable insights and generate SEO leads. Stay tuned for more episodes of the “Brains of Brewers” marketing podcast, where Jesse and Kirill continue to share their expertise and experiences in the world of marketing.

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