S3E7 – CMO Marketing Draft: Jesse vs Kirill

Share This Episode

Jesse and Kirill play a CMO draft game.

This is a fun exercise to figure out how each of us would create a marketing strategy with a limited budget. 

CMO Marketing Channel Draft:

Jesse and Kirill are competing CMOs at brand new B2B startup and we are creating a go-to-market strategy with a $100K marketing budget.


  • Market: Saas (Software as a Service), US Demographic, Beer and alcohol industry
  • We each already have a company website
  • $100K is for GTM plan only – does not include headcount
Draft Rules: at one at a time, we each pick a channel off the board below. Once that channel is chosen, its off the board. 


Marketing Channel Draft Broad:

Marketing Channel Draft List
Jesse's Picks

Jesse's Picks

  1. PPC (Google, Bing, Display, etc.)
  2. Trade Shows
  3. Online Profiles (G2, Trustpilot, Google)
  4. Email Inbound (Nurturing)
  5. Video Marketing 
  6. Organic Social Media
  7. Webinars
  8. Strategic Partnerships
  9. SMS
  10. LinkedIn Outreach
  11. Social Media Ads
  12. Television
Kirill's Picks

Kirill's Picks

  1. SEO
  2. Email Outbound (Lists)
  3. Owned Media (Blog)
  4. Influencer Marketing
  5. Public Relations / Earned Media
  6. Direct mail
  7. Gorilla Suit
  8. Affiliate Marketing
  9. Podcasting
  10. Out of Home / Outdoor
  11. Paid Media & Sponsorships
  12. Radio

Brands & Brews Hosts:

Jesse McFarland

Jesse McFarland

Host, Beer Guzzler, Agency Guy, and Marketing Consultant

Kirill Kniazev

Kirill Kniazev

Host, Beer Lover, Client Side, and Senior Marketing Director


Choose an app.