S3E8 – The Evolution of Copywriting with Alan Tarr

In this episode, Jesse meets with master copywriter Alan Tarr. Alan shares his copywriting experience from the last 35 years about what’s changed and what has stayed the same. 

Inspired by his true experience with “MadMan”, Alan is the founder of Write Like A Madman University. He’s a master copywriter, author, speaker, educator , and a writing coach. 

Beer:

• Strongbow Cider
• 805 Firestone Walker Brewing Company

Core Discussions:

• How Alan got into Copywriting
• Copywriting 35 Years Ago Compared to Now
• Write like a “MadMan”
• How Important is GOOD Copywriting
• Tips to Good Copywriting
• How Does AI Enhance or Devalue Good Copywriting

Emerging Marketer:

• General advice for young copywriters