Episode 008 – Personal Branding & LinkedIn Best Practices with Sam Swirsky

In this episode, Jesse and Kirill discuss personal branding and best practices on LinkedIn with Sam Swirsky. Plus, an awesome rant with “Good Marketing vs Bad Marketing” by Kirill.

Join Jesse, Kirill, and Sam as we chat about various marketing topics all while enjoying a cold beer.

Beer:

• Super Kriek by Blenderie Ommegang
• Kolsh by Prost Brewing
• Local Buzz by Four Corners Brewing Company

Core Discussions:

• Personal Branding by Sam
  • Visibility through consistent content
  • Content focused on engagement
• LinkedIn Best Practices by Sam
  • LinkedIn hashtag hacks – The Hot 100 LinkedIN Hashtags
  • Feature your content
  • How to build your engagement
  • Why Jesse uses LinkedIn

Kirill’s Rant:

• What is “Good Marketing” and What is “Bad Marketing”
• If I do marketing as a hobby – then, does that make me a marketer?
  IF SO…
  If I make Mac and Cheese – then, does that make me a chef?
• Why Kirill uses LinkedIn

Sam’s Story

• From blue collar to white collar: How LinkedIn changed Sam’s career
• How an emerging marketer should use LinkedIn