Episode 004 – Beer Jingles, Branding vs Demand Generation, Growth Hacking + Marketing Erections

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“It’s The Right Beer Now!”

Join Jesse and Kirill as we chat about beer jingle advertising, branding vs demand generations, growth hackers & marketing erections, and how marketers start their first job.

Beer:

Core Discussions:

  • Branding (Brand Awareness) vs. Demand Generation
    • General Differences
    • Examples Campaigns in B2B and B2C

Kirill’s Rant:

  • Jesse ATTEMPTS to rant about “Growth Hackers” and Kirill takes the topic across the finish line.

Young Professional Segment:

This week, we did a poll on LinkedIN and discuss the results.
Results on Kirill’s poll below:

LinkedIN Poll:

Kirill’s Poll Result: How did you land your first full-time marketing job?

  • Interned then hired at full time
  • Networking / Family
  • Transferred from another department
  • Hired right out of college
  • OTHER (From Comments)

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