Episode 004 – Beer Jingles, Branding vs Demand Generation, Growth Hacking + Marketing Erections

“It’s The Right Beer Now!”

Join Jesse and Kirill as we chat about beer jingle advertising, branding vs demand generations, growth hackers & marketing erections, and how marketers start their first job.

Beer:

• This Seasons Blonde – Aspen Brewing Company
• Coors – Coors Light

Core Discussions:

• Branding (Brand Awareness) vs. Demand Generation
  • General Differences
  • Examples Campaigns in B2B and B2C

Kirill’s Rant:

• Jesse ATTEMPTS to rant about “Growth Hackers” and Kirill takes the topic across the finish line.