S3E7 – CMO Marketing Draft: Jesse vs Kirill

Jesse and Kirill play a CMO draft game.

This is a fun exercise to figure out how each of us would create a marketing strategy with a limited budget. 

CMO Marketing Channel Draft:

Jesse and Kirill are competing CMOs at brand new B2B startup and we are creating a go-to-market strategy with a $100K marketing budget.

Details:

• Market: Saas (Software as a Service), US Demographic, Beer and alcohol industry

• We each already have a company website

• $100K is for GTM plan only – does not include headcount

Beer:

• Outer Range Brewing Company

• Pete’s Stash by Vail Brewing Company