S3E10 – Demand Gen: How to Scale Up with Less in 2023 with Paul Slack

In this episode, Jesse meets with the CEO of Vende Digital, Paul Slack. Paul is a serial entrepreneur with 20+ years of digital marketing experience and has written two books. 

In this episode we talk about demand generation and what a successful campaign looks like in 2023. This and more as they talk about marketing while drinking beer.  

Beer:

• Run Wild IPA by Athletic Brewing
• Pills by Colorado Native

Demand Gen Discussions:

• Warm Up – What is Demand Generation
• How to stop chasing shiny objects
• How to scale up in 2023
• The Modern B2B Buyer
  • How the buyer/consumer has changed

Emerging Marketer:

• Advice to young marketing professionals looking to get hired:
• • Be a problem solver
  • Hone your craft