In this episode, Jonathon shares what a Saas demand generation strategy looks like. Plus, the reality of ABM – account based marketing and the difference between demand vs lead generation.
Join Jesse and Jonathon as the discuss marketing and demand generation over a beer.
DEMAND GENERATION CONSULTANT | CO-FOUNDER OF OMNI LAB CONSULTING
Jonathon Bland is the co-founder of Omni Lab and a demand generation consultant who specializes in Saas brands in the start-up phase.