S2E6 – Demand Generation in Saas with Jonathon Bland

In this episode, Jonathon shares what a Saas demand generation strategy looks like. Plus, the reality of ABM – account based marketing and the difference between demand vs lead generation.

Join Jesse and Jonathon as the discuss marketing and demand generation over a beer.

Beer:

• Amber Alt-Style Ale by Alaskan Brewing Company
• IPA by Lagunitas

Core Discussions:

• Jonathon’s journey as an entreprenuer and co-founding Omni Lab
• What is Demand Generation and how does it differ from Marketing
• How ABM – account based marketing is just another marketing campaign
• What is Lead Generation?
• Demand Generation challenges with Saas startups

Emerging Marketer:

• Entrepreneur 101 – How to grow a customer base
• Hiring process – what Jonathon looks for when hiring a marketing candidate