S3E4 – Mason Cosby Host Of The Marketing Ladder Podcast

In this episode, Jesse meets with Mason Cosby, an emerging B2B marketing and ABM leader. Mason is exceptional strategic marketer who utilizes content marketing to grow the brands he works for and his own personal brand. Mason doesn’t drink beer so we talk about marketing while drinking whiskey instead.

Whiskey:

• Skrewball Whiskey Peanut Butter Whiskey
• Single Barrel by Four Roses

Core Discussions:

• Becoming an emerging marketing leader
• Marketing strategies:
• • Getting Awards
  • Relationship based marketing
  • Stacking content vs owning a channel
• Amazing tips on growing a LinkedIn audience
• Creating a podcast The Marketing Ladder

Emerging Marketer:

• How to become “employable”