
Episode 002 – Agency vs Client Side Marketing & Social Media Sucks
In this episode Jesse and Kirill discuss pros and cons of agency vs client side marketing, why social media sucks, and does a young professional need a marketing degree?
If you listen to our marketing podcast, then you know that we talk a little bit about anything that relates to marketing – all while we drink beer. Yet, one of the reasons why we started this podcast is to help the emerging marketing professional and we dedicate at least one segment on every episode to this type of listener. To provide more value to our followers, we decided to create this guide on EVERYTHING YOU NEED TO KNOW to land your first marketing job. Last, we’ll do our best to keep this article updated with relevant content.
To simplify, you can narrow it down to two different types of companies: “Agency or Client Side”.
We covered the difference of these and our experiences in Episode #002 but here are the cliff notes:
Typically, a marketing agency provides professional “marketing” services and or products to different businesses (often in different markets). In this case, the customer is a business who purchases the marketing product or service from the agency.
There is a wide range of marketing agencies. Some offer niche services to a specific market and others do almost everything in all markets. Therefore, agencies are very diverse and can be a great place to start a marketing career.
Advantages of an agency:
Things to consider:
Advantages of client side:
Things to consider:
In this episode Jesse and Kirill discuss pros and cons of agency vs client side marketing, why social media sucks, and does a young professional need a marketing degree?
Knowledge and skill can be learned on the job, yet it’s extremely beneficial to have a baseline grasp, skillset, or at least a strong interest that’s relatable to the job opportunity.
Here is a list of common marketing skills that will help you start a marketing career:
Real hands-on experience; “no”.
Something relatable to the job; “yes” – at least it’s very beneficial.
If you don’t have experience, then this is what we recommend:
Do I need a college degree? “no”.
Does a degree help? “yes”, of course it does.
If you don’t have a degree then just know that experience trumps education in any career. Therefore, if you do not have a degree then double down on creating your own experience.
Advantages of a “marketing” degree. Universities are getting closer to providing updated and relevant education to modern digital marketers. Some universities are offering enough skill sets that can help a student quickly transverse into the workforce. Therefore, “marketing” degrees are starting to become a unique advantage for entry-level marketing positions.
Can an MBA or Master’s degree help my career? Having an MBA or not having one is not a required recipe to have a successful marketing career. Nor is it necessary to be a marketing leader – such as a manager, director, VP, or CMO. An MBA is more of a personal journey that can challenge you to think strategically. Yet, the value or desire to get one is completely dependent on the individual.
Make your resume and make it awesome.
An entry level marketing job is usually quite competitive so just making a resume and hoping for the best is not enough. Rather, you need to make your resume standout!
This is our top three questions we get about resumes:
Any job site is a great place to find marketing positions. However, you might find while searching on a job site that “marketing” is a common keyword and doesn’t always relate to an actual “marketing” position.
Here is what to avoid:
What to look for:
Everything written above was to get you to this point. Now, it’s game-time.
This is what we recommend for an interview:
This is a special episode dedicated to the emerging marketer – part 1.
Jesse and Kirill talk about the challenges of starting a career in marketing and how an entry level candidate can land that first job – over a cold beer.
This is a special episode dedicated to the emerging marketer – part 2.
Jesse and Kirill talk about the challenges of starting a career in marketing and how an entry level candidate can land that first job – over a cold beer. Again…