Episode 007 – Case Studies, Transparent Pricing & DMs on LinkedIn

Jesse and Kirill discuss the challenges of generating case studies, then they debate transparency pricing in B2B marketing, plus Jesse shares an experiment on how he deals with DMs on LinkedIn.

Join Jesse and Kirill as we chat about various marketing topics all while enjoying a cold beer.

Beer:

• Zooski by Great Divide Brewery – A crisp, refreshing American lager that pairs perfectly with a stroll around the Denver Zoo!
• Unknown Czech beer that Kirill found – don’t bother

Core Discussions:

• The value of case studies for marketers and the challenges of gaining them from customers.
• Transparent Pricing – a debate by Jesse and Kirill
• New experiment on how Jesse handles DMs on LinkedIn