S2E7 Creating and Capturing Demand with Michael Shearer

In this episode, Jesse meets with Michael Shearer as they share their experiences and opinions of demand generation and marketing strategies in 2022. All this and more as they talk about marketing, while drinking beer.

Beer:

• Manor Hill IPA by Manor Hill Brewing
• Juicy Freak by Denver Beer Co

Core Discussions:

• Demand Generation at Claravine
• • Events
  • SEO
  • What Worked in 2022
• Demand Generation & Marketing Terms
  • Lead Generation
  • Creating Demand
  • Capturing Demand

Emerging Marketer:

• What to learn as an emerging marketer:
• • Writing skills
  • Marketing technology tools (Mutiny, Google Optimize)