Menu
In this episode of the Brands of Bruce Marketing Podcast, host Jesse McFarland and business growth consultant Jessica Yarborough, discuss the challenges faced by coaches and consultants in marketing.
Jessica shares how to overcome the challenges of marketing as a coach or consultant and scale a business up to $250K to 7 figures. This and more as they talk about marketing while drinking beer.
Underselling and Undervaluing [00:02:55]
Jessica Yarborough discusses the common issues faced by coaches and consultants, including underselling and undervaluing their services due to lack of confidence and awareness of market rates.
Pricing Strategies [00:05:05]
Yarborough explains that pricing should be based on the value provided and shares her approach to helping clients define pricing that is congruent with the transformation they offer.
Finding Leads [00:02:55]
Yarborough mentions that many of her clients struggle to find leads beyond referrals and emphasizes the importance of positioning oneself as an expert to attract leads and build a scalable business.
Leveraging Referrals and Other People’s Traffic [00:07:27]
Jessica discusses the power of referrals and leveraging other people’s traffic, such as podcasts and publications, to generate leads. She also emphasizes the importance of either paying for attention through advertising or earning it through organic content.
Scaling Your Consulting Business [00:10:38]
Jessica advises on how to scale a consulting business by growing systems, building a team, automating workflows, and offloading work. She also stresses the need to reinvest cash flow back into the business to grow operations and take a bigger salary later.
Leveraging LinkedIn for Lead Generation [00:12:48]
Jessica highlights the power of LinkedIn for lead generation in the B2B space and advises on how to leverage it effectively. She emphasizes the need for thought leadership, relevant and professional communication, and avoiding spammy messages.
Networking and LinkedIn [00:14:34]
The speakers discuss the power of networking and LinkedIn as a tool for coaches and consultants to find leads and expand their network.
Importance of Targeted Audience on LinkedIn [00:16:28]
The speakers emphasize the importance of having the right targeted audience on LinkedIn and curating one’s network carefully.
Advice for New Coaches and Consultants [00:20:25]
The speakers advise new coaches and consultants to get a mentor and find someone who is accessible and ahead of them but still able to work with them directly to give them strategy. They also caution against underpricing and buying into the guru model.
The value of coaching [00:21:52]
Jessica Yarborough explains why coaching is important for people to achieve their goals and how it differs from just obtaining information.
Challenges with online courses [00:23:09]
The speakers discuss the high attrition rate of online courses and the need for accountability and guidance to ensure success.
Advice for New Coaches and Consultants [00:20:25]
The speakers advise new coaches and consultants to get a mentor and find someone who is accessible and ahead of them but still able to work with them directly to give them strategy. They also caution against underpricing and buying into the guru model.
BUSINESS GORWTH CONSULTANT & SALES MARKETING STRATEGIST
Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists for coaches and consultants who want to sell and scale ultra-high-end services. Her background is in international business and she has built multiple companies.